Intelligent Software has conducted projects for the Victorian Department of Sustainability and Environment, Central Highlands Water and The University of Adelaide to assess environmental policies such as water rebates, restrictions and behavioural change programs, water pricing and trading.

The Adelaide-based company is breaking new ground by assisting government authorities to evaluate environmental policy decisions. Using SimulAIt, Intelligent Software has simulated more than two million households to accurately predict behaviour resulting from environmental policies and social influences.

Intelligent Software’s CEO, Dr. Don Perugini described SimulAIt as “a giant step forward for evaluating environmental policy”. “We were able to assess uptake and efficiency of products and prices across the state of Victoria to assist with informing the department’s rebate policy decisions,” he said.

“The simulation can be also used for targeted marketing of programs and products with sustainability in mind. Given any policy or product, SimulAIt can predict to a high level of accuracy the financial, and social impacts on an entire population and provide insight about how to influence future outcomes.

“In addition to our highly detailed demographic data, we can utilise disparate sources of information, such as market research and survey data, to provide greater understanding and analysis.  Then, we can not only observe and predict likely outcomes from the introduction of new policies, products and infrastructure, but test options to influence the community to achieve desirable future outcomes.

”Intelligent Software applies artificial intelligence to create a bottom-up dynamic simulation of millions of households and their behaviours to provide greater insight into the impact of different projects, as well as the means to predict impact from new projects.

Dr. Perugini said Intelligent Software was revolutionising the way people used data, maps and simulations, with sophisticated dynamic analysis and displays. “In the future we expect users to access online dynamic maps and visual displays to better represent information,” he said.

“Imagine running a SimCity-type application that represents a real city. Users could observe behaviours such as people, traffic and change in the environment, look at predictions of what may happen in the future, and most importantly interact with the maps to influence behaviours and the community to achieve a desirable future outcome.”

About Intelligent Software Development

Founded in 2006, Intelligent Software is an Adelaide-based company that uses state-of-the-art defence technologies to deliver cost-effective customised software solutions and consulting using its in-house developed SimulAIt platform.

Intelligent Software’s founders, Dr. Don Perugini and Dr. Michelle Perugini, come from defence and health backgrounds. Drawing parallels between complex problems in defence and health, and the commercial arena, Intelligent Software’s founders identified commercial opportunities and an urgent market need in financial and environmental sustainability, which they could address with SimulAIt.

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