Business success relies on having a good understanding of your customers. Trying to understand the millions of individual consumers with different characteristics, responding to different circumstances and making different decisions in a constantly changing world, is challenging without the right tools.

SimulAIt mass-consumer modeling and forecasting

SimulAIt is a business tool that allows you to better predict and explore options to influence mass-consumer behavior.

SimulAIt is a highly scalable micro-simulation platform that enables you to model reactions and behaviors of individual consumers to new strategies, policies, products, prices and competitive behavior. Using “what-if” scenarios you can answer a broad range of questions and gain insight into the future outcomes of various options.

SimulAIt Features

• Scalable engine, providing rapid turnaround for forecasts involving millions of individual consumers
• Includes population dynamics
• Handles multiple data sources
• Handles complex dynamic data using SimulAIt's dynamic multi-dimensional database and cognitive reasoning engine
• Considers the many factors that influence consumer decision  making including: social, economic, environmental/engineering, political data
• Allows data sources to be updated
• Can incorporate  your domain knowledge and assumptions into the model
• Extensible to enable models of all sizes and levels of detail to be developed in stages
• Supports the creation of multiple scenarios for comparisons and what-if analysis
• Provides visibility of assumptions and parameters that drive the simulation logic
• Fine-tune or test assumptions in different geographical regions, times, or other demographic aspects  
• Results delivered in a range of different formats – plus you can utilize the results data to further analyze using Excel or your reporting and analytics tool(s) of choice