Consumer Modeling - Water
Water demand forecasting is complex due to the continually changing environment with: price increases, water scarcity, restrictions and regulation, population increase, product efficiency new products and technologies, alternative water sources, and changing consumer attitudes towards water saving. This complexity makes water forecasting challenging without the right tools.
SimulAIt mass-consumer modeling and forecasting for water
SimulAIt can assist with water forecasting, demand management, marketing, strategic planning, and water policy.
SimulAIt can assist in areas such as:
- Water demand and revenue forecasting
- Water restrictions
- Pricing
- Targeted marketing of policies and programs
- Behavior change
- Capital and corporate planning
- Rebates and concessions
- Water trading
- Impact of uptake of efficient appliances
SimulAIt Features for Water
- Multi-level water product framework enables you to define water related areas and their products, trends for uptake/penetration, and their consumption properties (water, energy and carbon)
- Water usage reasoning framework allows you to configure behavioral rules for product usage, and the impact of external influences on behavior change (e.g. prices, marketing), for different types of consumers
- Handles the definition of multiple restriction levels and prices
- Define social influences such as marketing and media
- Assess the impact of water rebates (or removal of)
Industry Sectors
Publications
AWA Water Journal: Customer Behaviour Modelling for Predicting Future Demand (May 2011)
AWA Water Efficiency Conference paper, 2011
Case Studies
Informing the water pricing review in Victoria (2012) - Victorian Essential Services Commission
Demand management in Maryborough (2010) - Central Highlands Water
Impact of restrictions and price increases in Ballarat (2010) - Central Highlands Water & Vic Dept of Sustainability and Environment
Evaluation of past water conservation programs in Ballarat (2009) - Central Highlands Water & Vict Dept of Sustainability and Environment
Review of water rebates and retail product uptake in Victoria (2009) - Vic Dept of Sustainability and Environment
Analysis of urban water trading and water pricing (2008-2009) - The University of Adelaide







